What Is the 80/20 Rule in Blogging?
The 80/20 rule in blogging (also known as the Pareto Principle) means that:
80% of your results come from 20% of your efforts.
In other words, 20% of the time you spend on blogging should be dedicated to creating high-quality content. The remaining 80% represents the outcome and success that come from that focused 20%. This 80% portion makes up the majority of your blogging results.
In the blogging world, this principle can be applied in several ways:
1. Content Impact
- Only about 20% of your blog posts generate 80% of your total traffic or income.
- Regularly update and refresh your top-performing articles for better results.
- Share your published articles in relevant groups and communities on social media.
2. Balance Between Creation and Promotion
- Successful bloggers usually follow this balance:
- 20% of the time is spent creating content,
- 80% of the time is dedicated to promotion (social media, SEO, email marketing, backlinks).
- Creating great content is not enough — people need to find and read it.
3. Audience Engagement
- Roughly 20% of your audience generates 80% of your engagement — comments, shares, and clicks.
- Identify this core audience and focus on building stronger relationships with them.
4. Income
- About 80% of your blog income usually comes from 20% of your content or partnerships.
- Analyze your most profitable content and create similar ones to attract more traffic and revenue.
This rule helps you focus your blogging efforts on the areas that deliver the greatest returns. It increases efficiency in how you manage your time and resources. Maintaining a healthy balance between content creation and promotion — while paying attention to your audience and income analytics — is the key to success. By channeling your energy into the right areas, you can achieve more impactful results.
